There are bad political attack ads. And then, there’s this hilariously bad commercial from Carly Fiorina’s California senate campaign.
Fiorina, a former CEO of Hewlett-Packard and advisor to John McCain, was once named the most powerful woman in America. One would assume someone of her stature and history would be able to produce a commercial that looks like it was produced after the fall of the Berlin Wall. Putting aside the fact that running attack ads in the first place reflects more poorly on the candidate than the subject of the attack, no self-respecting marketing team should use low budget lightning effects and demon sheep furries, for any reason!
The main point of the commercial appears to be that Fiorina’s opponent is a FCINO, or Fiscal Conservative In Name Only. Hence, the creepy man in the goofy sheep costume, crawling on the ground like a bondage slave, is meant to symbolize a wolf in sheep’s clothing that’s hiding among Californians. And I suppose the low budget production values are meant to symbolize Fiorina’s fiscal conservatism?
In any case, I have a feeling the commercial is going to backfire terribly when it goes viral. Plus, the narrative it presents is kind of condescending. I don’t like it when a candidate refers to voters as sheep.
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