Category Archives: Marketing

Tiger Woods PGA Tour 12 Cover Lacks Tiger

Posted on January 4, 2011 by kevin

Notice anything different about the cover of the upcoming Tiger Woods PGA Tour 12? EA has shifted its focus on the Masters tournament rather than the controversial golfer. When news broke of Tiger Woods’ infidelity, many companies smartly chose to … Continue reading →

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Gaming’s Hilarious Stock Images

Posted on October 19, 2010 by kevin

Video game stock photos are simultaneously hilarious and frustrating. They’re hilarious because the supposed “players” look like pod people. But they’re also frustrating because the message being conveyed is so unrepresentative of actual gaming. I get that the point of … Continue reading →

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Droid Does And Genesis Does

Posted on July 31, 2010 by kevin

I’m a fan of the Android platform and the proud owner of a Nexus One handset. But for some reason, I’ve never quite warmed up to Verizon’s “Droid Does” marketing campaign. The commercials make me want to watch a science … Continue reading →

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A Different, More Colorful Settlers 7 Cover

Posted on April 11, 2010 by kevin

I was at the local Fry’s Electronics last night perusing the PC games aisle when The Settlers 7 caught my eye. I had written about the game’s cover art while back, describing the differences in regional cover art. So the … Continue reading →

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More Regional Cover Comparisons, Courtesy Of The Settlers 7

Posted on February 25, 2010 by kevin

Yesterday, I posted about the regional differences in Heavy Rain‘s cover art as an example of unnecessary bluntness in design. The European cover is minimalist and creepy while the North American cover is a jumbled mess of characters, boobs, and … Continue reading →

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