Category Archives: Marketing

TOMS Shoes And Embedded Philanthropy

As I mentioned in an earlier post, I’m serving as a graduate student instructor for the UGBA10 class this semester. Last week in section, the students had a lively discussion about the benefits and shortcomings of embedded philanthropy as a … Continue reading

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Tiger Woods PGA Tour 12 Cover Lacks Tiger

Notice anything different about the cover of the upcoming Tiger Woods PGA Tour 12? EA has shifted its focus on the Masters tournament rather than the controversial golfer. When news broke of Tiger Woods’ infidelity, many companies smartly chose to … Continue reading

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Gaming’s Hilarious Stock Images

Video game stock photos are simultaneously hilarious and frustrating. They’re hilarious because the supposed “players” look like pod people. But they’re also frustrating because the message being conveyed is so unrepresentative of actual gaming. I get that the point of … Continue reading

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Droid Does And Genesis Does

I’m a fan of the Android platform and the proud owner of a Nexus One handset. But for some reason, I’ve never quite warmed up to Verizon’s “Droid Does” marketing campaign. The commercials make me want to watch a science … Continue reading

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A Different, More Colorful Settlers 7 Cover

I was at the local Fry’s Electronics last night perusing the PC games aisle when The Settlers 7 caught my eye. I had written about the game’s cover art while back, describing the differences in regional cover art. So the … Continue reading

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