IBD Arts And Crafts

Back in May, I went to Korea with a team of consultants to work on a mobile app marketing project with SK Planet, a subsidiary of SK Telecom. It was part of a program at Haas called International Business Development. Students take a class to learn consulting frameworks while working with a real company from January to May. The project ends with teams of students traveling to a foreign country to implement their plan on-site.

If you thought the program ended after the teams return from their projects, you’d be wrong! Students actually have more follow-up work to complete in Fall semester.

This Friday, all IBD consultants will attend a conference held at the Berkeley I-House. Here, the teams have to deliver an extensive 20 minute post-mortem about the challenges they encountered during the project, the tools and frameworks used to overcome them, and high-level cultural learnings. Additionally, students have to create a 3′ x 4′ diorama to showcase their achievements and entice 1st year students to apply for the IBD program. (The diorama is basically a 2nd grade science project.)

Some students are making the diorama “arts and crafts” style (i.e. cutting a lot of construction paper). Others are going to Staples to print their content directly onto a foam board. (It costs $140+ to do this!) My team is doing a combination of both.

Most of the board will be printed. However, there is one element that requires cutting and pasting: the timeline.

My team understands that dioramas are supposed to be visually appealing. People don’t want to read a wall of text; they want to see pictures. At the same time, we don’t want to lose points for having too little text. You never know how classmates and professors will judge the diorama. Therefore, I came up with the following idea:

Our diorama will include the walls and walls of text that people never bother to read; but we’ll cover them with ‘flaps’ of paper (pictured above) that include summary sentences and colorful pictures. Viewers will see the topic sentences and understand what our team accomplished in Korea without being bored to death. If by some strange chance, they want to learn more, they can lift up the flap and read the novel we’ve published underneath.

Hopefully, this idea gives our diorama an edge over the others. Our project in Korea was pretty fun and very educational and I personally loved working with the people at SK Planet. But compared to my classmates’ projects, mobile app marketing is a rather tame topic. Some of them wrestled alligators and helped AIDS orphans!

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